
ABOUT US
LEADERSHIP TEAM

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STEVE CHRISMER
Founder

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Chris Grider
Operations

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Samantha Lucas
Marketing
our story
In the competitive world of car washes, many small and medium-sized operators face a daunting challenge: ensuring their equipment runs smoothly while maximizing their return on investment. For years, the owners of SMILE Carwash Equipment Company experienced this struggle firsthand. Starting in the controls style business in 1989 and owning four successful car washes in Ohio, they empathized with the stress of maintaining car wash equipment and the anxiety of inventorying parts.
They understood the pain points all too well—equipment downtime could mean lost profits, frustrating maintenance processes could lead to customer dissatisfaction, and unclear marketing strategies hindered potential growth. They’d engaged with various service providers, some of whom had their best interests at heart while others did not. This inspired them to create a solution that would ensure everyone wins—not just one side of the transaction.
With a commitment to transparency and mutual success, they decided to merge their passion for car washing with their expertise in operations, marketing, and branding. They dove deep into the Toyota Way and LEAN principles, perfecting their understanding of how to run efficient, profitable operations. They also embraced the StoryBrand framework to ensure that their marketing message would resonate effectively with car wash owners.
From this journey, SMILE Carwash Equipment Company was born with a mission: to alleviate the burdens of car wash ownership. By building, servicing, and installing touchless automatic and self-serve car wash equipment, they designed a program that simplifies maintenance, reduces stress, and enhances the overall efficiency of the business.
The results have been extraordinary. Their systems have helped countless car wash owners decrease stress, keep customers happy, and build distinct customer bases—all while increasing equity in their businesses. With a focus on KPI achievement, they foster profitable growth and efficient operations.
When you choose SMILE Carwash Equipment Company, you engage with a team of dedicated professionals who are not just providers; they are fellow car wash owners, marketers, and experts you can trust. Whether you’re looking to optimize your equipment room, streamline maintenance, or establish a robust marketing strategy, SMILE Carwash Equipment Company is the partner you’ve been searching for.






